Growth
Crimson Coward against its category
The biggest tracked US chicken & wings fast food chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Crimson Coward's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Chick-fil-A | +4.8% |
| 2 | Raising Cane's Chicken Fingers | -4.8% |
| 3 | Popeyes Louisiana Kitchen | -4.5% |
| 4 | KFC | -10.7% |
| 5 | Zaxby's | +1.1% |
| 6 | Wingstop | -6.4% |
| 7 | Bojangles' | +0.6% |
| 8 | Dave's Hot Chicken | +15.5% |
| 9 | Church's Chicken | +3.8% |
| 10 | Slim Chickens | -3.3% |
| 72 | Crimson Coward | -20.8% |
Share of tracked category spend, indexed
Store footprint
Store map
19 tracked Crimson Coward locations across 6 US states. Maryland, California, and Virginia hold 84% of them.
Tracked stores by state
- Maryland 7
- California 5
- Virginia 4
- Michigan 1
- Texas 1
- Washington 1
Customer overlap
Who shops at Crimson Coward
Tracked chains Crimson Coward customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Quantico Gym
100
Jeff Rouse Swim and Sport Center
84
Del's Automotive
81
Giant Food
77
AMF Dale City Lanes
75
El Viejon Mexican Grill & Bar
72
Buraq Auto Service
71
Quantico MCB Commissary
71
Aquia - Garrisonville Animal Hospital
69
Escape Salon & Day Spa
65
More trends