Growth
China East against its category
The biggest tracked US Chinese chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks China East's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Panda Express | +5.9% |
| 2 | China Wok | -2.4% |
| 3 | Din Tai Fung | +12.3% |
| 4 | China King | -1.0% |
| 5 | Great Wall | -5.0% |
| 6 | China Garden | -4.1% |
| 7 | New China | -6.8% |
| 8 | Hong Kong Restaurant | -5.3% |
| 9 | China House | -5.7% |
| 10 | Pei Wei | -11.0% |
Share of tracked category spend, indexed
Store footprint
Store map
10 tracked China East locations across 8 US states. Georgia, Maryland, and Connecticut hold 50% of them.
Customer overlap
Who shops at China East
Tracked chains China East customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Metcalfe's Market
100
Colonel Hart's
27
East Brook Mall
25
Allen's 7 Till 11
24
Bombadil's Spirit Shop
24
Ultra
20
Leff's Lucky Town
17
North Avenue Grill
15
Tosa Liquor
15
MI Store
14
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