Growth
Chili Pepper's Tanning against its category
The biggest tracked US tanning salon chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Chili Pepper's Tanning's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
P
Palm Beach Tan
|
+3.2% |
| 2 |
S
Sun Tan City
|
-8.9% |
| 3 | S Superior Tan | +17.0% |
| 4 |
L
L.A. Tan
|
-12.9% |
| 5 |
G
Glo Tanning
|
- |
| 6 | A A Total Tan | -25.3% |
| 7 |
D
Desert Sun Tanning Salons
|
+5.6% |
| 8 |
B
Beach Bum Tanning & Airbrush Salon
|
-20.0% |
| 9 |
H
Hollywood Tans
|
+5.6% |
| 10 |
T
Tan Republic
|
+7.8% |
| 24 |
C
Chili Pepper's Tanning
|
-11.4% |
Share of tracked category spend, indexed
Store footprint
Store map
20 tracked Chili Pepper's Tanning locations across 1 US state.
Tracked stores by state
- Michigan 20
Customer overlap
Who shops at Chili Pepper's Tanning
Tracked chains Chili Pepper's Tanning customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
M
Main Stop Market
100
V
Vince & Joe's
66
Vince & Joe's
66
S
Sheena's Marketplace
56
V
Vinckier Foods
53
V
Vince & Joe's Gourmet Market
53
V
Van Dyke
51
H
Hamlin Pub
42
W
Week's Meat Market
41
N
Neiman's Family Market
34
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