Growth
Big Chicken against its category
The biggest tracked US chicken & wings fast food chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Big Chicken's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Chick-fil-A | +4.8% |
| 2 | Raising Cane's Chicken Fingers | -4.8% |
| 3 | Popeyes Louisiana Kitchen | -4.5% |
| 4 | KFC | -10.7% |
| 5 | Zaxby's | +1.1% |
| 6 | Wingstop | -6.4% |
| 7 | Bojangles' | +0.6% |
| 8 | Dave's Hot Chicken | +15.5% |
| 9 | Church's Chicken | +3.8% |
| 10 | Slim Chickens | -3.3% |
| 59 | Big Chicken | -48.3% |
Share of tracked category spend, indexed
Store footprint
Store map
32 tracked Big Chicken locations across 17 US states. Texas, Washington, and Michigan hold 38% of them.
Tracked stores by state
- Texas 5
- Washington 4
- Michigan 3
- Nevada 3
- California 2
- Massachusetts 2
- Pennsylvania 2
- Tennessee 2
- Alabama 1
- Arkansas 1
- Arizona 1
- Florida 1
- Illinois 1
- Missouri 1
- Mississippi 1
- New Jersey 1
- Ohio 1
Customer overlap
Who shops at Big Chicken
Tracked chains Big Chicken customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Palmer's Quick Stop
100
Ryan Brothers Coffee
82
San Diego NB Commissary
72
Navy Medicine West
71
MWR Ticket and Travel
69
LC Embroidery and Cleaners
61
Palmers Grocery Store
57
Giant Pizza King
55
Base Liquor
50
More trends