Growth
Beef Jerky Experience against its category
The biggest tracked US grocery stores chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Beef Jerky Experience's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
K
Kroger
|
-3.1% |
| 2 |
P
Publix
|
-7.7% |
| 3 |
A
ALDI
|
+1.8% |
| 4 |
M
Meijer
|
-0.2% |
| 5 |
F
Food Lion
|
+4.7% |
| 6 |
S
Safeway
|
+0.3% |
| 7 |
H
H-E-B
|
+11.8% |
| 8 |
T
Trader Joe's
|
+7.4% |
| 9 |
G
Giant Eagle
|
+1.8% |
| 10 |
W
WinCo
|
-0.6% |
Share of tracked category spend, indexed
Store footprint
Store map
25 tracked Beef Jerky Experience locations across 15 US states.
Tracked stores by state
- Pennsylvania 6
- Florida 3
- Colorado 2
- North Carolina 2
- Tennessee 2
- Arizona 1
- Illinois 1
- Indiana 1
- Kentucky 1
- New Jersey 1
- New York 1
- South Carolina 1
- Texas 1
- Virginia 1
- Wisconsin 1
Customer overlap
Who shops at Beef Jerky Experience
Tracked chains Beef Jerky Experience customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
E
Eglin Air Force Base Commissary
100
Eglin Air Force Base Commissary
100
C
Corporate Office Furniture
63
C
Canonsburg EMS
62
T
Tops Market
53
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