Growth
Amazon Fresh against its category
The biggest tracked US supermarkets by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Amazon Fresh's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Kroger | +10.4% |
| 2 | Publix | -0.8% |
| 3 | Food Lion | -3.0% |
| 4 | Meijer | +1.0% |
| 5 | Safeway | -4.0% |
| 6 | H-E-B | +14.3% |
| 7 | Harris Teeter | -3.8% |
| 8 | Albertsons | -3.7% |
| 9 | Smith's Food and Drug Stores | +2.6% |
| 10 | Giant Eagle | -3.0% |
Share of tracked category spend, indexed
Store footprint
Store map
36 tracked Amazon Fresh locations across 7 US states. California, Maryland, and Washington hold 69% of them.
Tracked stores by state
- California 15
- Maryland 5
- Washington 5
- Illinois 4
- Pennsylvania 3
- Virginia 3
- New Jersey 1
Customer overlap
Who shops at Amazon Fresh
Tracked chains Amazon Fresh customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Amazon
100
Giant Food
90
Food Star
89
Barber's Auto Service
67
Halalco Supermarket
61
Geresbeck's Food Market
57
T&T Supermarket
52
Sacramento Mustang
49
Alexandria Toyota
47
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