Growth
Alejandro's Mexican Food against its category
The biggest tracked US restaurants chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Alejandro's Mexican Food's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Chipotle Mexican Grill
|
-4.3% |
| 2 |
T
Texas Roadhouse
|
+2.6% |
| 3 |
O
Olive Garden
|
+1.1% |
| 4 |
C
Chili's Grill & Bar
|
- |
| 5 |
A
Applebee's Grill + Bar
|
-6.2% |
| 6 |
L
LongHorn Steakhouse
|
+5.8% |
| 7 |
O
Outback Steakhouse
|
+0.1% |
| 8 |
C
Cracker Barrel Old Country Store
|
-1.5% |
| 9 |
T
The Cheesecake Factory
|
+0.3% |
| 10 |
B
BJ's Restaurant & Brewhouse
|
+0.5% |
Share of tracked category spend, indexed
Store footprint
Store map
13 tracked Alejandro's Mexican Food locations across 7 US states.
Customer overlap
Who shops at Alejandro's Mexican Food
Tracked chains Alejandro's Mexican Food customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
P
Pearl Harbor
100
V
Valley Center Market Inc
93
H
Hickam AFB Commissary
90
Hickam AFB Commissary
90
O
Ord Community Commissary
88
M
McConnell AFB Commissary
86
McConnell AFB Commissary
86
M
Mac and Bob's
81
Z
Zero One Ale House
78
P
Pearl Harbor Commissary
63
Pearl Harbor Commissary
63
S
Shenanigans Sports Bar
59
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