Growth
Aaron's against its category
The biggest tracked US buy now, pay later & lease-to-own chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Aaron's's share of the category quarter by quarter, indexed to 2024 Q3 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
A
Aaron's
|
-8.2% |
| 2 |
R
Rent-2-Own
|
+15.0% |
| 3 |
R
Rent-A-Center
|
+2.5% |
| 4 |
A
American Rental
|
+7.7% |
| 5 | B Bestway Rent To Own | +18.7% |
| 6 |
B
Buddy's Home Furnishings
|
-11.5% |
| 7 |
G
Get It Now
|
+3.1% |
| 8 | P Premier Rentals | - |
Share of tracked category spend, indexed
Store footprint
Store map
703 tracked Aaron's locations across 44 US states and DC.
Tracked stores by state
- Texas 94
- Florida 66
- North Carolina 42
- Tennessee 39
- Georgia 38
- Alabama 30
- California 30
- Kentucky 27
- Ohio 26
- New York 24
- Pennsylvania 22
- New Mexico 20
- Michigan 19
- Mississippi 19
- Arkansas 16
- Indiana 16
- Oregon 16
- Arizona 15
- Illinois 15
- South Carolina 11
- Virginia 11
- West Virginia 10
- Louisiana 9
- Oklahoma 8
- Washington 8
- Maryland 7
- Missouri 7
- Colorado 6
- Delaware 6
- Idaho 6
- Iowa 5
- North Dakota 5
- Utah 5
- New Jersey 4
- Nevada 4
- Wyoming 4
- Montana 3
- Massachusetts 2
- Nebraska 2
- Alaska 1
- Connecticut 1
- District of Columbia 1
- Hawaii 1
- Kansas 1
- New Hampshire 1
Customer overlap
Who shops at Aaron's
Tracked chains Aaron's customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
M
Memphis Light Gas & Water
100
Memphis Light Gas & Water
100
C
Central Alabama Electric Cooperative
52
Central Alabama Electric Cooperative
52
C
Coast Electric Power Association
37
Coast Electric Power Association
37
S
Singing River Electric
34
Singing River Electric
34
O
Oliver's Market
32
More trends