Growth
Aaron's against its category
The biggest tracked US buy now, pay later & lease-to-own chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Aaron's's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Aaron's | -31.2% |
| 2 | Rent-2-Own | - |
| 3 | Rent-A-Center | - |
| 4 | American Rental | - |
| 5 | Bestway Rent To Own | - |
| 6 | Get It Now | - |
| 7 | Buddy's Home Furnishings | - |
Share of tracked category spend, indexed
Store footprint
Store map
938 tracked Aaron's locations across 46 US states and DC. Texas, Florida, and Georgia hold 29% of them.
Tracked stores by state
- Texas 104
- Florida 94
- Georgia 73
- Ohio 70
- North Carolina 57
- Indiana 44
- Tennessee 40
- Michigan 34
- Kentucky 33
- Illinois 30
- California 29
- Alabama 27
- Arizona 26
- Pennsylvania 26
- South Carolina 24
- New York 22
- New Mexico 17
- Virginia 17
- Arkansas 15
- Mississippi 15
- Connecticut 11
- Missouri 11
- Oklahoma 11
- West Virginia 11
- Louisiana 10
- Colorado 8
- Washington 8
- Maryland 7
- Delaware 6
- Idaho 6
- Massachusetts 6
- Oregon 6
- Iowa 5
- North Dakota 5
- Wyoming 5
- Nevada 4
- Kansas 3
- Nebraska 3
- New Jersey 3
- Utah 3
- Alaska 2
- Montana 2
- District of Columbia 1
- Hawaii 1
- New Hampshire 1
- Rhode Island 1
- South Dakota 1
Customer overlap
Who shops at Aaron's
Tracked chains Aaron's customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Cigarette World
100
Claiborne Hill
42
Memphis Light Gas & Water
32
Central Alabama Electric Cooperative
29
Fastrip
28
Universal
27
Coast Electric Power Association
26
Wind Creek Casino
25
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