Trends · data through September 2026

Upscale & Natural Grocers in Boston-Cambridge-Newton, MA-NH

Iceflower tracks 86 stores from 32 upscale & natural grocers in Boston-Cambridge-Newton, MA-NH. Trader Joe's grew fastest over the last year, ahead of Wegmans and Whole Foods Market.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
32
Tracked stores
86
Consumer panel
130M+

Growth ranking

Fastest-growing tracked upscale & natural grocers

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Trader Joe's and Wegmans sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 T Trader Joe's logo Trader Joe's - +3.6%
2 W Wegmans logo Wegmans - -0.6%
3 W Whole Foods Market logo Whole Foods Market - -1.6%
  • Whole Foods Market
  • Trader Joe's
  • Wegmans
  • Eataly
  • Brothers Marketplace
  • Pemberton Farms
  • The Fresh Market
  • Other tracked chains

Store footprint

Store map

86 tracked store locations in Boston-Cambridge-Newton, MA-NH. The 7 largest tracked chains are highlighted.

  • Whole Foods Market (30)
  • Trader Joe's (20)
  • Wegmans (4)
  • Eataly (1)
  • Brothers Marketplace (2)
  • Pemberton Farms (1)
  • The Fresh Market (2)
  • Other tracked chains

Top tracked chains by store count

  • 1 W Whole Foods Market logo Whole Foods Market 30
  • 2 T Trader Joe's logo Trader Joe's 20
  • 3 W Wegmans logo Wegmans 4
  • 4 B Brothers Marketplace 2
  • 5 T The Fresh Market logo The Fresh Market 2
  • 6 M MOM's Organic Market logo MOM's Organic Market 2
  • 7 S Spirit Wise Herbs and Magick logo Spirit Wise Herbs and Magick 1
  • 8 H Healthy Appetites Natural Foods 1
  • 9 L Lynn New Market 1
  • 10 T The Mustard Seed Natural Living Center 1
  • 11 N Natural Food Exchange 1
  • 12 A Alchemy and Herbs 1
  • 13 W Wild Oats Health Food Store 1
  • 14 C Cape Ann Olive Oil Co 1
  • 15 U Unpacked Living 1
  • 16 8 88 Acres Foods logo 88 Acres Foods 1
  • 17 P Phu Thinh Market 1
  • 18 A A Simply Wholesome Life 1
  • 19 E Evelyn's Market 1
  • 20 C Common Sense Store 1
  • 21 A A New Leaf 1
  • 22 A American Nutrition Center 1
  • 23 H Hampton Natural Foods 1
  • 24 D Durum 1
  • 25 T The Natural Grocer 1
  • 26 S Spices Hut 1
  • 27 C Cambridge Naturals 1
  • 28 G Good Health Natural Foods 1
  • 29 C Common Crow Natural Market 1
  • 30 D Debra's Natural Gourmet 1
  • 31 P Pemberton Farms 1
  • 32 E Eataly logo Eataly 1

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