Trends · data through September 2026

Resorts in the United Kingdom

Iceflower tracks 243 stores from 225 resort chains in the United Kingdom. Center Parcs Woburn Forest grew fastest over the last year, ahead of Butlin's and The Homestead.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
225
Tracked stores
243
Consumer panel
130M+

Growth ranking

Fastest-growing tracked resort chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Center Parcs Woburn Forest and Butlin's sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 C Center Parcs Woburn Forest logo Center Parcs Woburn Forest - +4.5%
2 B Butlin's logo Butlin's - -6.8%
3 T The Homestead - -17.7%
  • Butlin's
  • Celtic Manor Resort
  • Center Parcs Woburn Forest
  • citizenM London Shoreditch
  • Shrigley Hall Hotel & Spa
  • The Snow Centre
  • Landmark London Hotel
  • Other tracked chains

Store footprint

Store map

243 tracked store locations in the United Kingdom. The 7 largest tracked chains are highlighted.

  • Butlin's (4)
  • Celtic Manor Resort (2)
  • Center Parcs Woburn Forest (3)
  • citizenM London Shoreditch (1)
  • Shrigley Hall Hotel & Spa (1)
  • The Snow Centre (1)
  • Landmark London Hotel (1)
  • Other tracked chains

Top tracked chains by store count

  • 1 B Butlin's logo Butlin's 4
  • 2 C Center Parcs Woburn Forest logo Center Parcs Woburn Forest 3
  • 3 T The Homestead 3
  • 4 C Celtic Manor Resort logo Celtic Manor Resort 2
  • 5 H Highlands End Holiday Park 2
  • 6 T Talbot Hotel 2
  • 7 S Seaview Holiday Park 2
  • 8 T The Pine Marten 2
  • 9 T The Tides Inn 2
  • 10 T The Old Oak Tree 2
  • 11 R Rising Sun Hotel 2
  • 12 R Richmond Park Hotel 2
  • 13 T The Bubble Inn 2
  • 14 S Sandford Springs 2
  • 15 D Days Inn by Wyndham Winchester M3 1
  • 16 T The Mallyan Spout Hotel 1
  • 17 V voco Fareham - Solent by IHG 1
  • 18 C Castle & Ball Hotel 1
  • 19 L Loch Rannoch Hotel And Estate 1
  • 20 R Raven's Cliff 1
  • 21 P Park Lodge Hotel 1
  • 22 T The GEM Stansted 1
  • 23 H Haven Devon Cliffs Holiday Park 1
  • 24 C Coylumbridge Hotel 1
  • 25 R Red Lion Luton Hotel 1
  • 26 T The Bear of Rodborough 1
  • 27 K Killigarth Manor Holiday Park 1
  • 28 M Macdonald Kilhey Court 1
  • 29 T The Falmouth Hotel 1
  • 30 T The Two Bridges Hotel 1
  • 31 T The Stratford Park Hotel & Golf Club 1
  • 32 T Thornley Leisure 1
  • 33 C citizenM London Shoreditch 1
  • 34 H Haven Church Farm 1
  • 35 C Cheddar Woods Resort & Spa 1
  • 36 S Shorefield Country Park 1
  • 37 T The Bay Filey 1
  • 38 S Sandymouth Holiday Resort 1
  • 39 O Old Ship Hotel 1
  • 40 T The Governors House 1
  • 41 V voco Letchworth Hall 1
  • 42 T The Georgian Coppa Club logo The Georgian Coppa Club 1
  • 43 T The Eagle Hotel 1
  • 44 B Black Horse Beamish 1
  • 45 K Kielder Waterside 1
  • 46 G Glasgow Ski & Snowboard Centre 1
  • 47 B Best Western York Pavilion Hotel 1
  • 48 R Ramada Da Vincis Hotel Derry 1
  • 49 S Sands of Luce Holiday Park 1
  • 50 T The Roseate Reading 1

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