Growth
The Deli against its category
The biggest tracked UK sandwich & sub shops by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks The Deli's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
S
Subway
|
-0.5% |
| 2 | U Upper Crust | +1.5% |
| 3 | L Loaf | -34.5% |
| 4 | C Continental Spices | - |
| 5 |
E
Eat 17
|
-1.2% |
| 6 |
B
Bagel Factory
|
-21.6% |
| 7 |
D
Deliveroo for Work
|
-63.6% |
| 8 | T The Black Pig | - |
| 9 | M Medina Foods Market | - |
| 10 | E Elliott's Upper Crust Catering Services | -0.3% |
| 12 | T The Deli | +8.3% |
Share of tracked category spend, indexed
Store footprint
Store map
16 tracked The Deli locations across 10 of the UK's 12 regions and nations.
Tracked stores by region
- South East 3
- Yorkshire and The Humber 3
- East of England 2
- Wales 2
- East Midlands 1
- London 1
- North East 1
- North West 1
- South West 1
- West Midlands 1
Customer overlap
Who shops at The Deli
Tracked chains The Deli customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
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