Chain · United Kingdom · data through July 2026

T The Waterfront

Iceflower tracks 12 The Waterfront stores across 6 of the UK's 12 regions and nations. It ranks #142 of 11,343 tracked UK restaurants chains by card spend. Its share of tracked category spend moved +9.6% over the last year.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked stores
12
Regions
6
Category
Restaurant
Category rank
#142

Growth

The Waterfront against its category

The biggest tracked UK restaurants chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks The Waterfront's share of the category quarter by quarter, indexed to 2024 Q1 = 100.

# Chain YoY share
1 C Cardamon at the Bridge -
2 W Wagamama -6.4%
3 T Toby Carvery -8.0%
4 N Nando's logo Nando's -51.3%
5 M Miller & Carter -10.2%
6 H Harvester -6.9%
7 Y YO! Ayr Tesco Kiosk +2.5%
8 Z Zizzi -2.9%
9 Y YO! Bletchley Tesco Kiosk -6.9%
10 Y YO! Sushi +4.8%
142 T The Waterfront +9.6%

Share of tracked category spend, indexed

100 103.3 2024 Q1 2025 Q4

Store footprint

Store map

12 tracked The Waterfront locations across 6 of the UK's 12 regions and nations.

Tracked stores by region

  • South West 4
  • East of England 2
  • Scotland 2
  • South East 2
  • London 1
  • West Midlands 1

Customer overlap

Who shops at The Waterfront

Tracked chains The Waterfront customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.

More trends

Ready to see your market clearly?

Create an account, pick a plan, and explore your merchants, competitors and customers the way they actually behave.