Chain · United Kingdom · data through July 2026

T The Royal George

Iceflower tracks 11 The Royal George stores across 7 of the UK's 12 regions and nations.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked stores
11
Regions
7
Category
Pub

Growth

The Royal George against its category

The biggest tracked UK pubs chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks The Royal George's share of the category quarter by quarter, indexed to 2024 Q1 = 100.

# Chain YoY share
1 S Sovereigns -
2 T The Red Lion +2.7%
3 B Brewers Fayre logo Brewers Fayre -22.3%
4 E Epworth House -
5 O O'Neill's +6.3%
6 W Wetherspoon logo Wetherspoon -0.5%
7 T The Royal Oak +10.1%
8 Y YO! Waltham Abbey Tesco Kiosk -8.4%
9 T The Crown -4.5%
10 T The Ship Inn -2.3%

Share of tracked category spend, indexed

100 74.9 2024 Q1 2025 Q4

Store footprint

Store map

11 tracked The Royal George locations across 7 of the UK's 12 regions and nations.

Tracked stores by region

  • South East 4
  • South West 2
  • East of England 1
  • London 1
  • North East 1
  • North West 1
  • Wales 1

Customer overlap

Who shops at The Royal George

Tracked chains The Royal George customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.

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