Chain · United Kingdom · data through September 2026

T The Half Moon

Iceflower tracks 20 The Half Moon stores across 9 of the UK's 12 regions and nations. It ranks #135 of 16,710 tracked UK bars, pubs & breweries by card spend. Its share of tracked category spend moved +7.5% over the last year.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked stores
20
Regions
9
Category
Bars, Pubs & Breweries
Category rank
#135

Growth

The Half Moon against its category

The biggest tracked UK bars, pubs & breweries by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks The Half Moon's share of the category quarter by quarter, indexed to 2024 Q4 = 100.

# Chain YoY share
1 E Epworth House -
2 S Sovereigns -6.4%
3 T The Red Lion -2.6%
4 S Slug and Lettuce logo Slug and Lettuce +6.7%
5 T The Ivy +11.1%
6 O O'Neill's logo O'Neill's -0.1%
7 T The Royal Oak +5.4%
8 W Wetherspoon logo Wetherspoon +3.2%
9 Y YO! Waltham Abbey Tesco Kiosk -8.9%
10 T The White Horse +7.0%
135 T The Half Moon +7.5%

Share of tracked category spend, indexed

100 129.3 2024 Q4 2026 Q3

Store footprint

Store map

20 tracked The Half Moon locations across 9 of the UK's 12 regions and nations.

Tracked stores by region

  • South East 4
  • East of England 3
  • London 3
  • North East 3
  • South West 2
  • Yorkshire and The Humber 2
  • Scotland 1
  • Wales 1
  • West Midlands 1

Customer overlap

Who shops at The Half Moon

Tracked chains The Half Moon customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.

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