Growth
Royal British Legion against its category
The biggest tracked UK social & community service chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Royal British Legion's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
S
Southern Housing
|
+11.6% |
| 2 | C Children & Social Services | +6.4% |
| 3 | R Resident Advisor | -7.7% |
| 4 | N Northern Ireland Housing Executive | -13.8% |
| 5 | H Housing 21 | +0.4% |
| 6 | C CSI: Sittingbourne | +11.2% |
| 7 | M Morrison's West Denton Community Champion | - |
| 8 | Y Yorkshire Water Ripon | +4.2% |
| 9 | A Aspire Housing | +16.2% |
| 10 |
N
Notting Hill Genesis
|
-23.3% |
| 22 |
R
Royal British Legion
|
+0.8% |
Share of tracked category spend, indexed
Store footprint
Store map
25 tracked Royal British Legion locations across 10 of the UK's 12 regions and nations.
Tracked stores by region
- South East 6
- South West 6
- North West 4
- East Midlands 2
- East of England 1
- London 1
- Northern Ireland 1
- Scotland 1
- Wales 1
- West Midlands 1
- Other 1
Customer overlap
Who shops at Royal British Legion
Tracked chains Royal British Legion customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
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