Growth
Joules against its category
The biggest tracked UK family & value apparel chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Joules's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
N
Next
|
-0.7% |
| 2 |
M
Matalan
|
-1.2% |
| 3 |
U
Uniqlo
|
+17.4% |
| 4 |
P
Peacocks
|
+7.9% |
| 5 |
S
Superdry
|
-11.2% |
| 6 |
T
Tommy Hilfiger
|
+14.8% |
| 7 |
P
PEP&CO
|
-18.6% |
| 8 |
G
GUESS
|
+6.2% |
| 9 |
G
George
|
-7.6% |
| 10 |
R
Revolution
|
-46.6% |
| 13 |
J
Joules
|
- |
Share of tracked category spend, indexed
Store footprint
Store map
30 tracked Joules locations across 10 of the UK's 12 regions and nations.
Tracked stores by region
- South West 6
- East Midlands 5
- East of England 4
- North West 3
- South East 3
- London 2
- Northern Ireland 2
- Wales 2
- West Midlands 2
- Yorkshire and The Humber 1
Customer overlap
Who shops at Joules
Tracked chains Joules customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
C
Center Parcs
75
Center Parcs
75
More trends