Growth
Dunelm against its category
The biggest tracked UK home decor chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Dunelm's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
D
Dunelm
|
-4.5% |
| 2 |
T
The Range
|
+6.4% |
| 3 |
T
The White Company
|
-9.8% |
| 4 |
S
Søstrene Grene
|
+14.4% |
| 5 |
Z
Zara Home
|
-12.8% |
| 6 | T Touch of Class | -70.4% |
Share of tracked category spend, indexed
Store footprint
Store map
190 tracked Dunelm locations across 12 of the UK's 12 regions and nations.
Tracked stores by region
- South East 29
- North West 22
- East of England 20
- West Midlands 20
- Yorkshire and The Humber 18
- South West 16
- East Midlands 14
- London 13
- Scotland 13
- Wales 12
- North East 8
- Northern Ireland 5
Customer overlap
Who shops at Dunelm
Tracked chains Dunelm customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends