Growth
Frydays against its category
The biggest tracked UK seafood & Cajun chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Frydays's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Canary Wharf
|
- |
| 2 |
B
Burger & Lobster
|
-14.9% |
| 3 |
W
Wetherby Whaler
|
-6.5% |
| 4 | B Bluestone | -18.1% |
| 5 | A Angry Crab Shack | +13.5% |
| 6 |
H
Harry Ramsden's
|
- |
| 7 | V Valerio's Lanark | - |
| 8 |
J
Jimmy's Killer Prawns
|
+10.8% |
| 9 | W Whitby's | +3.0% |
| 10 | T The Chippy | -4.6% |
| 35 | F Frydays | - |
Share of tracked category spend, indexed
Store footprint
Store map
14 tracked Frydays locations across 9 of the UK's 12 regions and nations.
Tracked stores by region
- East Midlands 3
- Northern Ireland 2
- South East 2
- West Midlands 2
- East of England 1
- London 1
- North East 1
- Scotland 1
- Yorkshire and The Humber 1
Customer overlap
Who shops at Frydays
Tracked chains Frydays customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends