Chain · United Kingdom · data through July 2026

D Duke of Wellington

Iceflower tracks 16 Duke of Wellington stores across 8 of the UK's 12 regions and nations. It ranks #103 of 9,629 tracked UK pubs chains by card spend. Its share of tracked category spend moved +8.8% over the last year.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked stores
16
Regions
8
Category
Pub
Category rank
#103

Growth

Duke of Wellington against its category

The biggest tracked UK pubs chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Duke of Wellington's share of the category quarter by quarter, indexed to 2024 Q1 = 100.

# Chain YoY share
1 S Sovereigns -
2 T The Red Lion +2.7%
3 B Brewers Fayre logo Brewers Fayre -22.3%
4 E Epworth House -
5 O O'Neill's +6.3%
6 W Wetherspoon logo Wetherspoon -0.5%
7 T The Royal Oak +10.1%
8 Y YO! Waltham Abbey Tesco Kiosk -8.4%
9 T The Crown -4.5%
10 T The Ship Inn -2.3%
103 D Duke of Wellington +8.8%

Share of tracked category spend, indexed

100 119.6 2024 Q1 2025 Q4

Store footprint

Store map

16 tracked Duke of Wellington locations across 8 of the UK's 12 regions and nations.

Tracked stores by region

  • South East 4
  • East Midlands 3
  • London 3
  • North East 2
  • East of England 1
  • North West 1
  • Wales 1
  • Yorkshire and The Humber 1

Customer overlap

Who shops at Duke of Wellington

Tracked chains Duke of Wellington customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.

C Comptons logo Comptons 100
B Bolt 1
I itsu 1
G GAIL's 1

More trends

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