Growth
Sainsbury's Local against its category
The biggest tracked UK grocery stores chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Sainsbury's Local's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
T
Tesco
|
+0.2% |
| 2 |
A
Asda
|
-6.4% |
| 3 |
A
ALDI
|
+4.2% |
| 4 |
S
Sainsbury's
|
-4.1% |
| 5 |
L
Lidl
|
-2.1% |
| 6 |
M
Morrisons
|
+5.0% |
| 7 |
M
M&S Simply Food
|
+8.1% |
| 8 |
C
Co-op Food
|
-7.3% |
| 9 |
W
Waitrose & Partners
|
+2.3% |
| 10 | I Iceland | -3.0% |
| 26 |
S
Sainsbury's Local
|
-2.6% |
Share of tracked category spend, indexed
Store footprint
Store map
44 tracked Sainsbury's Local locations across 11 of the UK's 12 regions and nations.
Tracked stores by region
- London 15
- Yorkshire and The Humber 8
- East Midlands 5
- Scotland 5
- North West 3
- North East 2
- East of England 1
- South East 1
- South West 1
- Wales 1
- West Midlands 1
- Other 1
Customer overlap
Who shops at Sainsbury's Local
Tracked chains Sainsbury's Local customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
T
Trainline
100
Trainline
100
B
British Airways FC
63
O
Ocado
32
B
British Airways
26
British Airways
26
V
VB & Sons
7
B
Bolt
5
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