Growth
Chesters Great Tasting Chicken against its category
The biggest tracked UK fast food restaurants chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Chesters Great Tasting Chicken's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
M
McDonald's
|
-1.1% |
| 2 |
K
KFC
|
-1.6% |
| 3 |
B
Burger King
|
-4.3% |
| 4 |
I
IKEA Restaurant
|
-8.7% |
| 5 |
F
Five Guys
|
-30.9% |
| 6 | P Pepe's | - |
| 7 | F Foodhub | - |
| 8 | I itsu | -3.9% |
| 9 |
T
Taco Bell
|
-3.1% |
| 10 | G German Doner Kebab | +3.5% |
| 26 | C Chesters Great Tasting Chicken | -3.2% |
Share of tracked category spend, indexed
Store footprint
Store map
12 tracked Chesters Great Tasting Chicken locations across 3 of the UK's 12 regions and nations.
Tracked stores by region
- North West 9
- London 2
- East Midlands 1
Customer overlap
Who shops at Chesters Great Tasting Chicken
Tracked chains Chesters Great Tasting Chicken customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Quality Foods
14
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