Chain · United Kingdom · data through September 2026

B Boswells

Iceflower tracks 18 Boswells stores across 3 of the UK's 12 regions and nations. It ranks #28 of 8,246 tracked UK cafes & bakery-cafes by card spend. Its share of tracked category spend moved -8.3% over the last year.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked stores
18
Regions
3
Category
Cafes & Bakery-Cafes
Category rank
#28

Growth

Boswells against its category

The biggest tracked UK cafes & bakery-cafes by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Boswells's share of the category quarter by quarter, indexed to 2024 Q4 = 100.

# Chain YoY share
1 P Pret A Manger logo Pret A Manger +4.1%
2 T Tesco Café -12.2%
3 M Morrisons Cafe logo Morrisons Cafe +19.9%
4 T Tesco Cafe logo Tesco Cafe -24.1%
5 C Costa Ryde Tesco -34.9%
6 C Chaiiwala logo Chaiiwala -
7 T The Crown -2.2%
8 F Fortnum & Mason logo Fortnum & Mason -1.7%
9 A Asda Cafe logo Asda Cafe -6.5%
10 S Sainsbury's Cafe logo Sainsbury's Cafe +3.5%
28 B Boswells -8.3%

Share of tracked category spend, indexed

100 78.3 2024 Q4 2026 Q3

Store footprint

Store map

18 tracked Boswells locations across 3 of the UK's 12 regions and nations.

Tracked stores by region

  • South East 9
  • South West 7
  • Wales 2

Customer overlap

Who shops at Boswells

Tracked chains Boswells customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.

H Houndmills MOT and Service Centre 100
S Sherborne Garden Services 93
I Itec Cwmbran 54
M MOR Bakery & Kitchen 43
F First Bus 16
C Coffee#1 logo Coffee#1 15

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