Chain · United Kingdom · data through July 2026

B B&M

Iceflower tracks 35 B&M stores across 12 of the UK's 12 regions and nations. It ranks #4 of 234 tracked UK discount stores chains by card spend. Its share of tracked category spend moved +4.1% over the last year.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked stores
35
Regions
12
Category
Discount Store
Category rank
#4

Growth

B&M against its category

The biggest tracked UK discount stores chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks B&M's share of the category quarter by quarter, indexed to 2024 Q1 = 100.

# Chain YoY share
1 H Home Bargains +4.8%
2 B B&M Stores -1.6%
3 P Poundland logo Poundland -17.5%
4 B B&M +4.1%
5 S Savers +5.1%
6 P Poundstretcher +17.8%
7 T The Works +4.3%
8 T The Original Factory Shop -
9 B B & M Stores +0.2%
10 Q Quality Discounts +8.1%

Share of tracked category spend, indexed

100 111.7 2024 Q1 2025 Q4

Store footprint

Store map

35 tracked B&M locations across 12 of the UK's 12 regions and nations.

Tracked stores by region

  • East Midlands 6
  • North West 5
  • Scotland 4
  • Wales 4
  • West Midlands 4
  • North East 3
  • South East 2
  • South West 2
  • Yorkshire and The Humber 2
  • East of England 1
  • London 1
  • Northern Ireland 1

Customer overlap

Who shops at B&M

Tracked chains B&M customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.

C Cardamon at the Bridge 100
C Card city 72
A ALDI logo ALDI 64
T The Arty Card Company 59
C Cardzone 46
T Tesco logo Tesco 37
A Asda logo Asda 28
A Asda Petrol Station 26

More trends

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