Trends · data through July 2026

Accommodations in the United Kingdom

Iceflower tracks 335 stores from 283 accommodations chains in the United Kingdom. Midland Heart grew fastest over the last year, ahead of Forest Holidays and The Fountain Inn.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
283
Tracked stores
335
Consumer panel
130M+

Growth ranking

Fastest-growing tracked accommodations chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Midland Heart and Forest Holidays sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 M Midland Heart - -0.5%
2 F Forest Holidays - -0.7%
3 T The Fountain Inn - -2.0%
4 Y YHA - -2.2%
5 T The Wine Lodge ▲1 -12.2%
6 S St Christopher's Inn - -15.3%
7 H Home - -34.6%
8 W Waterloo Inn ▼1 -51.3%
  • Newark Hall
  • Midland Heart
  • Edinburgh
  • Woolwich
  • Ilford
  • Home
  • The Fountain Inn
  • Other tracked chains

Store footprint

Store map

335 tracked store locations in the United Kingdom. The 7 largest tracked chains are highlighted.

  • Newark Hall (1)
  • Midland Heart (3)
  • Edinburgh (3)
  • Woolwich (2)
  • Ilford (2)
  • Home (7)
  • The Fountain Inn (18)
  • Other tracked chains

Top tracked chains by store count

  • 1 T The Fountain Inn 18
  • 2 H Home 7
  • 3 Y YHA 6
  • 4 S St Christopher's Inn 4
  • 5 F Forest Holidays 4
  • 6 T The Wine Lodge 3
  • 7 W Waterloo Inn 3
  • 8 M Midland Heart 3
  • 9 E Edinburgh 3
  • 10 I Ilford 2
  • 11 V Victoria Hall 2
  • 12 T The Cromwell Arms 2
  • 13 W Westbourne Hotel 2
  • 14 W Woolwich 2
  • 15 H Highfields 2
  • 16 W Willow 2
  • 17 P Pack O' Cards Inn 1
  • 18 K Kenilworth Hall 1
  • 19 W Willows Bed & Breakfast 1
  • 20 S Sunnybank 1
  • 21 B Ballymacash Orange Hall 1
  • 22 T Thurso 1
  • 23 C Cotswold 1
  • 24 T The Grange Bed and Breakfast 1
  • 25 H Hollingbury House 1
  • 26 T The White Guest House 1
  • 27 T The Captain's Lodge 1
  • 28 F Forest Holidays Deerpark 1
  • 29 E Ellesmere Port 1
  • 30 P Park Langley Lodge 1
  • 31 H Haven Far Grange Holiday Park Recruitment 1
  • 32 P Park Fields 1
  • 33 H Hathershaw Hall 1
  • 34 Y YHA Snowdon Pen-y-Pass 1
  • 35 W Whitehouse Farm 1
  • 36 T The Fair Green Hotel 1
  • 37 C CoDE Co-Living 1
  • 38 C Cradley Heath 1
  • 39 T The Loft House 1
  • 40 C Cottage Beck Road Park 1
  • 41 S Scotstoun 1
  • 42 B Bank House Bed and Breakfast 1
  • 43 A Alberta Holiday Park 1
  • 44 C Chatsworth Road 1
  • 45 W Wombwell 1
  • 46 T The Carew Arms 1
  • 47 F Ferndown Forest 1
  • 48 T The Riccarton Inn 1
  • 49 T T28 1
  • 50 A Aviemore Bunkhouse 1

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