Trends · data through July 2026

Grocery Stores in Trowbridge

Iceflower tracks 94 stores from 25 grocery stores chains in Trowbridge. Morrisons grew fastest over the last year, ahead of ALDI and Lidl.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
25
Tracked stores
94
Consumer panel
130M+

Growth ranking

Fastest-growing tracked grocery stores chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Morrisons and ALDI sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 M Morrisons logo Morrisons - +7.5%
2 A ALDI logo ALDI - +6.9%
3 L Lidl logo Lidl - +5.0%
4 S Sainsbury's logo Sainsbury's - +4.1%
5 T Tesco logo Tesco - +2.5%
6 M M&S Simply Food logo M&S Simply Food - -2.0%
7 H Holland & Barrett - -3.2%
8 I Iceland - -12.2%
9 A Asda logo Asda - -13.6%
10 W Waitrose & Partners logo Waitrose & Partners - -14.3%
11 C Co-op Food logo Co-op Food - -17.3%
  • Tesco
  • Sainsbury's
  • Lidl
  • Asda
  • Morrisons
  • ALDI
  • Co-op Food
  • Other tracked chains

Store footprint

Store map

94 tracked store locations in Trowbridge. The 7 largest tracked chains are highlighted.

  • Tesco (14)
  • Sainsbury's (7)
  • Lidl (8)
  • Asda (4)
  • Morrisons (9)
  • ALDI (5)
  • Co-op Food (15)
  • Other tracked chains

Top tracked chains by store count

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