Trends · data through September 2026

Supermarkets in Sunderland

Iceflower tracks 57 stores from 11 supermarkets in Sunderland. Morrisons grew fastest over the last year, ahead of Sainsbury's and Asda.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
11
Tracked stores
57
Consumer panel
130M+

Growth ranking

Fastest-growing tracked supermarkets

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Morrisons and Sainsbury's sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 M Morrisons logo Morrisons - +5.4%
2 S Sainsbury's logo Sainsbury's - +0.3%
3 A Asda logo Asda - -3.0%
4 C Co-op Food logo Co-op Food - -10.0%
  • Asda
  • Sainsbury's
  • Morrisons
  • Tesco
  • Co-op Food
  • The Food Warehouse
  • Sainsbury's Local
  • Other tracked chains

Store footprint

Store map

57 tracked store locations in Sunderland. The 7 largest tracked chains are highlighted.

  • Asda (10)
  • Sainsbury's (9)
  • Morrisons (10)
  • Tesco (7)
  • Co-op Food (15)
  • The Food Warehouse (1)
  • Sainsbury's Local (1)
  • Other tracked chains

Top tracked chains by store count

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