Trends · data through September 2026

Underwear & Socks in South Carolina

Iceflower tracks 38 stores from 10 underwear & socks in South Carolina. Victoria's Secret grew fastest over the last year, ahead of Jockey and Soma Intimates.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
10
Tracked stores
38
Consumer panel
130M+

Growth ranking

Fastest-growing tracked underwear & socks

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Victoria's Secret and Jockey sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 V Victoria's Secret logo Victoria's Secret - +11.0%
2 J Jockey logo Jockey - -1.4%
3 S Soma Intimates logo Soma Intimates - -14.1%
4 H Hanesbrands logo Hanesbrands - -92.1%
  • Victoria's Secret
  • Soma Intimates
  • Jockey
  • Nancy's Nook
  • Lucy's Love Shop
  • Bits of Lace Fine Lingerie
  • Lucy’s Love Shop
  • Other tracked chains

Store footprint

Store map

38 tracked store locations in South Carolina. The 7 largest tracked chains are highlighted.

  • Victoria's Secret (17)
  • Soma Intimates (7)
  • Jockey (3)
  • Nancy's Nook (1)
  • Lucy's Love Shop (2)
  • Bits of Lace Fine Lingerie (1)
  • Lucy’s Love Shop (1)
  • Other tracked chains

Top tracked chains by store count

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