Trends · data through September 2026

Grocery & Convenience trends in San Luis Obispo-Paso Robles, CA

Iceflower tracks 160 stores from 139 grocery & convenience chains in San Luis Obispo-Paso Robles, CA. Trader Joe's grew fastest over the last year, ahead of Vons and Food 4 Less.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
139
Tracked stores
160
Consumer panel
130M+

Growth ranking

Fastest-growing tracked grocery & convenience chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Trader Joe's and Vons sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Trader Joe's - -1.0%
2 Vons - -1.5%
3 Food 4 Less - -4.4%
4 Smart & Final - -4.9%
5 Grocery Outlet - -11.1%
  • Liquor Store
  • Other grocery stores
  • Upscale & Natural Grocers
  • Supermarkets
  • Discount Grocers
  • Farm
  • Food & Beverage Store
  • Other categories

Store footprint

Store map

160 tracked store locations in San Luis Obispo-Paso Robles, CA, colored by category. The top 5 chains by store count run 21 of the 160 stores (13%); 129 of the 139 tracked chains have a single store here. 8% of the tracked grocery & convenience stores here are farms, against 2% across California.

  • Liquor Store (32)
  • Other grocery stores (25)
  • Upscale & Natural Grocers (17)
  • Supermarkets (17)
  • Discount Grocers (15)
  • Farm (13)
  • Food & Beverage Store (10)
  • Other categories

Top tracked chains by store count

  • 1 Smart & Final 5
  • 2 Grocery Outlet 5
  • 3 Vons 4
  • 4 Food 4 Less 4
  • 5 Trader Joe's 3
  • 6 Albertsons 2
  • 7 Ralphs 2
  • 8 California Fresh Market 2
  • 9 Buona Tavola 2
  • 10 BevMo! 2
  • 11 Central Coast Distillery 1
  • 12 Grassy Bar Oyster Company 1
  • 13 Cattaneo Brothers Inc 1
  • 14 Halcyon Farms 1
  • 15 Cayucos Sausage Company 1
  • 16 Gopher Glen Applefarm 1
  • 17 Vivant Fine Cheese 1
  • 18 Bottlecraft San Luis Obispo 1
  • 19 Harvest Natural Foods 1
  • 20 Morro Creek Ranch 1
  • 21 Valley Liquor 1
  • 22 Central Coast Creamery 1
  • 23 Villicana Winery 1
  • 24 Wines On Main 1
  • 25 Avocado Shack 1
  • 26 Oceano Ice Co 1
  • 27 Costco 1
  • 28 Shell Beach Market 1
  • 29 Tin City Distillery 1
  • 30 Price Street Market 1
  • 31 Morro Bay House of Jerky 1
  • 32 Step Ladder Ranch 1
  • 33 Cal Poly Meats 1
  • 34 Guadalajara Meat Market 1
  • 35 The Natural Alternative Nutrition Center 1
  • 36 Vintage Cheese Company 1
  • 37 New Earth Superfoods 1
  • 38 North County Farmers Markets 1
  • 39 Savage Spirits & Deli 1
  • 40 Templeton Spirits 1
  • 41 Jack Creek Farms 1
  • 42 Calvin's 1
  • 43 Talley Farms 1
  • 44 Sandlot Beach Stop 1
  • 45 Market Grand Avenue 1
  • 46 Sierra Honey Farm 1
  • 47 Avila Farms 1
  • 48 Gopher Glen Apple Barn 1
  • 49 SLO Beverage 'n More 1
  • 50 La Bodega 1

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