Growth ranking
Fastest-growing tracked breakfast restaurants chains
Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Waffle House and First Watch sit in the high-growth half.
#
Chain
YoY growth
| Rank | Chain | Rank movement | YoY growth |
|---|---|---|---|
| 1 |
W
Waffle House
|
- | +9.6% |
| 2 |
F
First Watch
|
- | +1.7% |
| 3 |
I
IHOP
|
- | -2.3% |
- First Watch
- IHOP
- Waffle House
- Cafe Lift Haddonfield
- Eggspectation
- The Breakfast Nook
- Honey's Sit 'n Eat
- Other tracked chains
Store footprint
Store map
86 tracked store locations in Philadelphia-Camden-Wilmington, PA-NJ-DE-MD. The 7 largest tracked chains are highlighted.
- First Watch (20)
- IHOP (20)
- Waffle House (3)
- Cafe Lift Haddonfield (2)
- Eggspectation (1)
- The Breakfast Nook (2)
- Honey's Sit 'n Eat (1)
- Other tracked chains
Top tracked chains by store count
-
1
F
-
2
I
-
3
W
- 4 C Cafe Lift Haddonfield 2
- 5 T The Breakfast Nook 2
- 6 J Jake's Eatery 2
- 7 T The Weekday Cafe 2
-
8
E
Eggspectation 1
- 9 S Scramble Club 1
- 10 H Havertown Grille 1
- 11 S Sunrise Breakfast and Lunch Restaurant 1
- 12 B Bella's Breakfast and Lunch 1
- 13 M Mount Airy Breakfast Boutique 1
- 14 M Muffin's 1
- 15 P Pete's Clown House 1
- 16 D Dam Good Cafe 1
- 17 P Point Breakfast Restaurant 1
- 18 L Lets Grub 1
- 19 B Brunch Brothers 1
- 20 C CU Breakfast 1
- 21 J J Breakfast 1
- 22 S Sunny's Breakfast 1
- 23 B Brookside Country Maid 1
- 24 B Bill's Breakfast & Lunch 1
- 25 P Pagano's Market 1
- 26 H Honey's Sit 'n Eat 1
- 27 T The Turning Point 1
- 28 B Broad Street Diner 1
- 29 M Milkweed Table and Market 1
- 30 Y Yummy2 1
- 31 T The Breakfast Den 1
- 32 T Tenth Street Pour House 1
- 33 M Miles Table 1
- 34 F Fame: Good Eats 1
-
35
F
Freshii 1
- 36 B Brunch 1
- 37 W Winkel 1
- 38 M Mike's Breakfast and Lunch 1
- 39 N Newtown Bagel 1
- 40 O Ozzy's Breakfast and Grill 1
- 41 G Golden Box 1
- 42 M Manny Vibes 1
More trends