Growth
Freshii against its category
The biggest tracked US breakfast restaurants chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Freshii's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
I
IHOP
|
-4.9% |
| 2 |
W
Waffle House
|
0.0% |
| 3 |
F
First Watch
|
-0.1% |
| 4 |
T
The Original Pancake House
|
+6.5% |
| 5 |
B
Biscuitville
|
-3.0% |
| 6 |
S
Snooze, an A.M. Eatery
|
-2.2% |
| 7 |
T
The Toasted Yolk Cafe
|
+13.9% |
| 8 |
K
Keke's Breakfast Cafe
|
- |
| 9 |
E
Eggspectation
|
- |
| 10 |
B
Broken Yolk Cafe
|
-24.6% |
| 67 |
F
Freshii
|
-3.6% |
Share of tracked category spend, indexed
Store footprint
Store map
10 tracked Freshii locations across 8 US states.
Customer overlap
Who shops at Freshii
Tracked chains Freshii customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
S
Stop A Minute
100
H
Harley's Liquor
89
P
Papacita's
75
G
Gregg County 4-H
67
Z
Zippy J's
62
S
Superior Outfitters
36
A
ABC Auto Parts
30
U
Uw Madison Memorial Union
22
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