Trends · data through August 2026

Auto Rental Services in New York

Iceflower tracks 50 stores from 10 auto rental services chains in New York. National Car Rental grew fastest over the last year, ahead of Budget Truck Rental and Enterprise Rent-A-Car.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
10
Tracked stores
50
Consumer panel
130M+

Growth ranking

Fastest-growing tracked auto rental services chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. National Car Rental and Budget Truck Rental sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 N National Car Rental logo National Car Rental - +6.2%
2 B Budget Truck Rental - +5.3%
3 E Enterprise Rent-A-Car logo Enterprise Rent-A-Car - +5.2%
4 A Alamo Rent A Car logo Alamo Rent A Car - -1.6%
5 A Avis Car Rental logo Avis Car Rental - -16.0%
6 H Hertz logo Hertz - -23.4%
  • Enterprise Rent-A-Car
  • Budget Truck Rental
  • Avis Car Rental
  • Hertz
  • Alamo Rent A Car
  • National Car Rental
  • Budget
  • Other tracked chains

Store footprint

Store map

50 tracked store locations in New York. The 7 largest tracked chains are highlighted.

  • Enterprise Rent-A-Car (24)
  • Budget Truck Rental (4)
  • Avis Car Rental (4)
  • Hertz (7)
  • Alamo Rent A Car (3)
  • National Car Rental (4)
  • Budget (1)
  • Other tracked chains

Top tracked chains by store count

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