Trends · data through September 2026

Indian & South Asian in New Jersey

Iceflower tracks 274 stores from 246 Indian & South Asian chains in New Jersey. Moghul Express grew fastest over the last year, ahead of Bikanervala and Taste of India.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
246
Tracked stores
274
Consumer panel
130M+

Growth ranking

Fastest-growing tracked Indian & South Asian chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Moghul Express and Bikanervala sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 M Moghul Express ▲1 +13.0%
2 B Bikanervala ▲1 +11.9%
3 T Taste of India ▲2 -1.3%
4 H House of Biryanis and Kebabs ▲1 -6.3%
5 H Honest - -79.2%
6 A A2B Indian Veg Restaurant ▼5 -96.7%
  • Moghul Express
  • Saravanaa Bhavan
  • Khan Market
  • Bikanervala
  • The Nizam's
  • House of Biryanis and Kebabs
  • Shalimar King of Sweets & Restaurant
  • Other tracked chains

Store footprint

Store map

274 tracked store locations in New Jersey. The 7 largest tracked chains are highlighted.

  • Moghul Express (3)
  • Saravanaa Bhavan (1)
  • Khan Market (2)
  • Bikanervala (3)
  • The Nizam's (1)
  • House of Biryanis and Kebabs (4)
  • Shalimar King of Sweets & Restaurant (1)
  • Other tracked chains

Top tracked chains by store count

  • 1 H House of Biryanis and Kebabs 4
  • 2 H Honest 4
  • 3 M Moghul Express 3
  • 4 T Taste of India 3
  • 5 B Bikanervala 3
  • 6 A A2B Indian Veg Restaurant 3
  • 7 S Southern Spice 2
  • 8 P Pariwaar Delights logo Pariwaar Delights 2
  • 9 P Paradise Biryani Pointe 2
  • 10 S Sigri Indian BBQ logo Sigri Indian BBQ 2
  • 11 B Brick Lane Curry House 2
  • 12 D Dosa Grill 2
  • 13 G Godavari 2
  • 14 P Palace of Asia 2
  • 15 K Khan Market 2
  • 16 M Masala Cafe Chettinad 2
  • 17 M Mauka Indian Cuisine 2
  • 18 B Biryani Pot 2
  • 19 D Deccan Spice 2
  • 20 P Pepper House 2
  • 21 K Kathiyawadi Kitchen 1
  • 22 R Rudra Indian Bistro 1
  • 23 B Bombay Hut 1
  • 24 K Khana Khazana 1
  • 25 G Gagan Palace Indian Restaurant 1
  • 26 L Loving Kitchen Indian Cuisine 1
  • 27 H Haldi Chowk 1
  • 28 B Basil Indian & Thai Grill 1
  • 29 D Downtown Dhaba 1
  • 30 I India Garden 1
  • 31 S Spice Grill 1
  • 32 M Moksha Eats 1
  • 33 T Tikka Shack logo Tikka Shack 1
  • 34 R Royal Paan 1
  • 35 D Dosa and Biryani House 1
  • 36 T Tabla Indian Cuisine 1
  • 37 R Rotikaa Foods logo Rotikaa Foods 1
  • 38 C Cilantro Garden 1
  • 39 K Khalsa Sweet House 1
  • 40 B Benares 1
  • 41 C Chakra Indian Cuisine 1
  • 42 A Aroma Indian Bistro 1
  • 43 D Divine Curry 1
  • 44 D Deep Indian Kitchen 1
  • 45 D Dhaba Express 1
  • 46 A Agra Indian Masala 1
  • 47 K Konaseema Cuisine 1
  • 48 M Mantra Restaurant Paramus 1
  • 49 C Clove Garden 1
  • 50 M MR Tandoor Indian Cuisine 1

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