Growth
Honest against its category
The biggest tracked US Indian & South Asian chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Honest's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | M Morongo Band of Mission Indians | - |
| 2 | T Taste of India | -1.4% |
| 3 |
R
Red Fort Cuisine Of India
|
+17.3% |
| 4 | T Taj Indian Cuisine | - |
| 5 | I India Palace | -2.1% |
| 6 | T Tandoor | +8.6% |
| 7 | S Shalimar | - |
| 8 | C Chai Pani | - |
| 9 | B Bollywood Masala | -4.2% |
| 10 | M Mumbai House | -2.3% |
| 104 | H Honest | -38.5% |
Share of tracked category spend, indexed
Store footprint
Store map
18 tracked Honest locations across 9 US states.
Tracked stores by state
- New Jersey 4
- Illinois 3
- Massachusetts 3
- Georgia 2
- Texas 2
- Florida 1
- Ohio 1
- Pennsylvania 1
- Virginia 1
Customer overlap
Who shops at Honest
Tracked chains Honest customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
P
Patidar Supermarket
67
A
Aangan Sweets & Catering
49
B
Brijmohan Indian Sweets & Restaurant
46
N
Niva Grocers
36
S
Simply South
33
S
Suvidah Indo-Pak Groceries
33
N
Nawabi Hyderabad House
30
B
Bombay Grocers
28
B
Bharat Bhavan
28
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