Trends · data through September 2026

Auto Rental Services in New Jersey

Iceflower tracks 144 stores from 15 auto rental service chains in New Jersey. Enterprise Rent-A-Car grew fastest over the last year, ahead of Avis Car Rental and Thrifty Car Rental.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
15
Tracked stores
144
Consumer panel
130M+

Metro by metro

The leading auto rental service chains in every New Jersey metro area

Tracked auto rental service chains ranked by consumer spend in each metro area, Q4 2025–Q3 2026. Enterprise Rent-A-Car leads in all 3 metro areas with enough data. Against their share in New Jersey as a whole, Enterprise Rent-A-Car stands out in 2 metro areas, Avis Car Rental in 1 metro area.

By tracked consumer spend, Q4 2025–Q3 2026

Not enough tracked stores: Allentown, PA (NJ part) · Atlantic City-Hammonton, NJ · Vineland, NJ

Not enough tracked stores: Allentown, PA (NJ part) · Atlantic City-Hammonton, NJ · Vineland, NJ

A metro area shows a ranking once it has at least 2 tracked auto rental service chains and 10 tracked stores. Relative to New Jersey compares a chain's share of the metro area's spend with its share in New Jersey as a whole. It ranks the 7 biggest chains in New Jersey and the chains that lead a metro area by spend, wherever a chain has at least 5% of the metro area's spend and 3 stores there. Metro areas are the Census Bureau's metropolitan statistical areas; the rest of New Jersey is light gray. A metro area crossing the state line counts only its stores in New Jersey. Colors match the store map; other tracked chains are gray.

Growth ranking

Fastest-growing tracked auto rental service chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Enterprise Rent-A-Car and Avis Car Rental sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Enterprise Rent-A-Car - +11.2%
2 Avis Car Rental ▲1 -24.1%
3 Thrifty Car Rental - -43.1%
4 Budget Car Rental - -48.9%
5 Hertz ▼1 -51.0%
6 Dollar Car Rental - -95.4%
  • Enterprise Rent-A-Car
  • Avis Car Rental
  • Hertz
  • National Car Rental
  • Alamo Rent A Car
  • Sixt
  • Drivo Rent A Car
  • Other tracked chains

Store footprint

Store map

144 tracked store locations in New Jersey. The 7 largest tracked chains are highlighted. The top 5 chains by store count run 128 of the 144 stores (89%); 5 of the 15 tracked chains have a single store here. 3% of the tracked gas & auto stores here are auto rental services, against 2% across the United States.

  • Enterprise Rent-A-Car (98)
  • Avis Car Rental (13)
  • Hertz (9)
  • National Car Rental (2)
  • Alamo Rent A Car (2)
  • Sixt (2)
  • Drivo Rent A Car (1)
  • Other tracked chains

Top tracked chains by store count

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