Trends · data through September 2026

Auto Rental Services in Michigan

Iceflower tracks 144 stores from 13 auto rental service chains in Michigan. Budget grew fastest over the last year, ahead of Alamo Rent A Car and Enterprise Rent-A-Car.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
13
Tracked stores
144
Consumer panel
130M+

Growth ranking

Fastest-growing tracked auto rental service chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Budget and Alamo Rent A Car sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 B Budget logo Budget - +10.9%
2 A Alamo Rent A Car logo Alamo Rent A Car - +9.6%
3 E Enterprise Rent-A-Car logo Enterprise Rent-A-Car - +7.2%
4 B Budget Car Rental logo Budget Car Rental - +1.4%
5 N National Car Rental logo National Car Rental - -9.5%
6 A Avis Car Rental logo Avis Car Rental - -11.8%
7 H Hertz logo Hertz - -39.9%
8 D Dollar Car Rental logo Dollar Car Rental - -82.9%
  • Enterprise Rent-A-Car
  • Hertz
  • Avis Car Rental
  • National Car Rental
  • Alamo Rent A Car
  • Budget Car Rental
  • Budget
  • Other tracked chains

Store footprint

Store map

144 tracked store locations in Michigan. The 7 largest tracked chains are highlighted.

  • Enterprise Rent-A-Car (76)
  • Hertz (16)
  • Avis Car Rental (18)
  • National Car Rental (6)
  • Alamo Rent A Car (4)
  • Budget Car Rental (12)
  • Budget (3)
  • Other tracked chains

Top tracked chains by store count

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