Trends · data through September 2026

Underwear & Socks in Indiana

Iceflower tracks 30 stores from 10 underwear & socks in Indiana. Victoria's Secret grew fastest over the last year, ahead of Soma Intimates and Jockey.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
10
Tracked stores
30
Consumer panel
130M+

Growth ranking

Fastest-growing tracked underwear & socks

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Victoria's Secret and Soma Intimates sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 V Victoria's Secret logo Victoria's Secret - +6.7%
2 S Soma Intimates logo Soma Intimates - -9.3%
3 J Jockey logo Jockey - -26.9%
  • Victoria's Secret
  • Soma Intimates
  • Boudoir Noir
  • Jockey
  • Boudoir Noir's Exotica
  • Barbara's New Beginnings
  • Uplift Intimate Apparel
  • Other tracked chains

Store footprint

Store map

30 tracked store locations in Indiana. The 7 largest tracked chains are highlighted.

  • Victoria's Secret (15)
  • Soma Intimates (4)
  • Boudoir Noir (1)
  • Jockey (3)
  • Boudoir Noir's Exotica (1)
  • Barbara's New Beginnings (1)
  • Uplift Intimate Apparel (1)
  • Other tracked chains

Top tracked chains by store count

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