Growth ranking
Fastest-growing tracked breakfast restaurants chains
Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. First Watch and Buttermilk sit in the high-growth half.
#
Chain
YoY growth
| Rank | Chain | Rank movement | YoY growth |
|---|---|---|---|
| 1 |
F
First Watch
|
- | +14.4% |
| 2 | B Buttermilk | - | +13.8% |
| 3 | B Briana's Pancake House | ▲3 | +13.3% |
| 4 | B Blueberry Hill Breakfast Cafe | - | +6.4% |
| 5 |
W
Wildberry Pancakes and Cafe
|
- | +3.5% |
| 6 |
T
The Original Pancake House
|
- | -3.8% |
| 7 |
H
Honey Berry Pancakes and Cafe
|
▲1 | -6.1% |
| 8 |
I
IHOP
|
- | -11.5% |
| 9 | E eggsperience | ▼2 | -14.0% |
| 10 |
W
Waffle House
|
▼2 | -16.3% |
- IHOP
- The Original Pancake House
- Wildberry Pancakes and Cafe
- First Watch
- Buttermilk
- Tony's Breakfast Cafe
- Blueberry Hill Breakfast Cafe
- Other tracked chains
Store footprint
Store map
200 tracked store locations in Illinois. The 7 largest tracked chains are highlighted.
- IHOP (43)
- The Original Pancake House (13)
- Wildberry Pancakes and Cafe (3)
- First Watch (11)
- Buttermilk (3)
- Tony's Breakfast Cafe (1)
- Blueberry Hill Breakfast Cafe (8)
- Other tracked chains
Top tracked chains by store count
-
1
I
-
2
T
-
3
F
- 4 B Blueberry Hill Breakfast Cafe 8
-
5
H
- 6 E eggsperience 4
-
7
L
Le Peep 4
-
8
W
- 9 B Buttermilk 3
- 10 B Briana's Pancake House 3
-
11
W
- 12 E Eggspresso 2
- 13 C Cinnamon Pancake House 2
- 14 G Golden Oak Pancake House 2
- 15 E Egg House 2
-
16
P
Pancake Cafe 2
- 17 B Briana's Pancake Cafe 2
- 18 E Eggs With Benefits 1
- 19 H Hamburger Heaven 1
- 20 C Cracked on Green 1
- 21 M Morning Delight Cafe 1
- 22 H Harding Cafe 1
- 23 5 5800 North Cafe 1
- 24 C Carlos Pancake House 1
- 25 S Scrambled 1
- 26 L L'Appetito 1
- 27 R Rise N Dine Pancake Cafe 1
- 28 L Los Angeles Restaurant 1
- 29 R Rising Early Cafe 1
- 30 R Royalberry Waffle House & Restaurant 1
- 31 F French Toast Pancake House 1
- 32 O Old Fashioned Pancake House 1
- 33 G Grade A Cafe 1
- 34 D Danby's Station 1
- 35 T The Churro Waffle 1
- 36 A Annie's Pancake House 1
- 37 M M. Henry 1
- 38 F Fruteria Lina 1
- 39 F Frida's Breakfast and Lunch 1
- 40 C Cross Street Grill 1
- 41 T The Pink Cactus 1
- 42 N Nicky's Family Restaurant & Pancake House 1
- 43 E Elia Café 1
- 44 T The Glenwood 1
- 45 A Angel's Pancake Cafe 1
- 46 M Manny's Cafe 1
- 47 S Sweet Cafe 1
- 48 U Uncle Tom's Pancake House 1
- 49 B Belleville Pancake House 1
- 50 D Dion's Breakfast Cafe 1
More trends