Trends · data through September 2026

Thai, Vietnamese, Filipino & Hawaiian in Hawaii

Iceflower tracks 355 stores from 293 Thai, Vietnamese, Filipino & Hawaiian chains in Hawaii. Merriman's grew fastest over the last year, ahead of Jollibee and Loco Moco Drive Inn.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
293
Tracked stores
355
Consumer panel
130M+

Growth ranking

Fastest-growing tracked Thai, Vietnamese, Filipino & Hawaiian chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Merriman's and Jollibee sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 M Merriman's - +14.4%
2 J Jollibee logo Jollibee - +8.4%
3 L Loco Moco Drive Inn - +3.9%
4 L L&L Hawaiian Barbecue logo L&L Hawaiian Barbecue - +0.9%
5 T Thai Village - -2.5%
6 B Bangkok Chef - -17.0%
7 M Monkeypod Kitchen logo Monkeypod Kitchen - -42.5%
  • L&L Hawaiian Barbecue
  • Jollibee
  • Monkeypod Kitchen
  • Max's Restaurant
  • Merriman's
  • Stix Asian Food Hall
  • Leilani's on the Beach
  • Other tracked chains

Store footprint

Store map

355 tracked store locations in Hawaii. The 7 largest tracked chains are highlighted.

  • L&L Hawaiian Barbecue (28)
  • Jollibee (5)
  • Monkeypod Kitchen (3)
  • Max's Restaurant (2)
  • Merriman's (4)
  • Stix Asian Food Hall (1)
  • Leilani's on the Beach (1)
  • Other tracked chains

Top tracked chains by store count

  • 1 L L&L Hawaiian Barbecue logo L&L Hawaiian Barbecue 28
  • 2 J Jollibee logo Jollibee 5
  • 3 T Thai Village 5
  • 4 M Merriman's 4
  • 5 M Monkeypod Kitchen logo Monkeypod Kitchen 3
  • 6 B Bangkok Chef 3
  • 7 L Loco Moco Drive Inn 3
  • 8 P Paradise Poke Hawaii 2
  • 9 S Saito & Pho 2
  • 10 L Loco Moco 2
  • 11 T Thai Lao Restaurant 2
  • 12 T Thai Mee Up 2
  • 13 P Pho Viet 2
  • 14 S Saigon Noodle House 2
  • 15 P Pho Bistro 2
  • 16 M Madame Saigon 2
  • 17 S Super Pho 2
  • 18 T The Elephant Shack 2
  • 19 T Thong's Thai 2
  • 20 U Uncle Sharkii Poke Bar logo Uncle Sharkii Poke Bar 2
  • 21 P Pampanga Kitchen 2
  • 22 H Highway Inn 2
  • 23 K Kalei's Lunchbox 2
  • 24 M Max's Restaurant 2
  • 25 R Rainbow Drive-In 2
  • 26 M Merlina's Kitchen 1
  • 27 I Ippy's Hawaiian Barbeque 1
  • 28 N New Chiang Mai Thai Cuisine 1
  • 29 S SingSing Thai Street Food 1
  • 30 1 1 Plus 1 Cafe 1
  • 31 S Saigon's Restaurant 1
  • 32 8 808 Plates Maui 1
  • 33 S Sala Thai 1
  • 34 N Nutcharee's Authentic Thai Food 1
  • 35 B Big Island Grill 1
  • 36 L Lemon Grass Restaurant 1
  • 37 P Porky's Kauai 1
  • 38 K Koala Moa 1
  • 39 K Kahai Street Kitchen 1
  • 40 O Ocean Pho 1
  • 41 N Ning's Thai Cuisine 1
  • 42 K Koloa Thai Bistro 1
  • 43 T TK Noodle & Hot Pot 1
  • 44 T Tiki Tiki Thai logo Tiki Tiki Thai 1
  • 45 M Monarch Poke 1
  • 46 P Pomaikai's Onolicious 1
  • 47 H Huong Nam 1
  • 48 S Saeng's Thai Cuisine 1
  • 49 P Pho My Vi 1
  • 50 H Hale Vietnam Restaurant 1

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