Top 54 Auto Rental Service Chains in Florida (2026)

Metro by metro

The leading auto rental service chains in every Florida metro area

Tracked auto rental service chains ranked by consumer spend in each metro area, Q4 2025–Q3 2026. Enterprise Rent-A-Car leads in all 12 metro areas with enough data. Against their share in Florida as a whole, Enterprise Rent-A-Car stands out in 6 metro areas, Budget Car Rental in 2 metro areas, and Avis Car Rental in 2 metro areas.

Relative to Florida #1 by spend

By tracked consumer spend, Q4 2025–Q3 2026

Enterprise Rent-A-Car
Relative #1 in 6 metro areas

Palm Bay, FL 1.3× · Deltona, FL 1.3× · Lakeland-Winter Haven, FL 1.2× · Pensacola, FL 1.1× · Port St. Lucie, FL 1.4× · Crestview, FL 1×
Budget Car Rental
Relative #1 in 2 metro areas

Tampa, FL 1.3× · North Port, FL 2.2×
Avis Car Rental
Relative #1 in 2 metro areas

Jacksonville, FL 1.9× · Cape Coral-Fort Myers, FL 1.5×
Alamo Rent A Car
Relative #1 in Orlando, FL, 2.1× its share in Florida
Sixt
Relative #1 in Miami, FL, 2× its share in Florida

Not enough tracked stores: Gainesville, FL · Homosassa Springs, FL · Naples-Marco Island, FL · Ocala, FL · Panama City, FL · Punta Gorda, FL · Sebastian, FL · Sebring, FL · Tallahassee, FL · Wildwood-The Villages, FL

Enterprise Rent-A-Car
#1 in all 12 metro areas

A metro area shows a ranking once it has at least 2 tracked auto rental service chains and 10 tracked stores. Relative to Florida compares a chain's share of the metro area's spend with its share in Florida as a whole. It ranks the 7 biggest chains in Florida and the chains that lead a metro area by spend, wherever a chain has at least 5% of the metro area's spend and 3 stores there. Metro areas are the Census Bureau's metropolitan statistical areas; the rest of Florida is light gray. Colors match the store map; other tracked chains are gray.

Growth ranking

Fastest-growing tracked auto rental service chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Alamo Rent A Car and Budget Car Rental sit in the high-growth half.

# Chain YoY growth

Rank	Chain	Rank movement	YoY growth
1	Alamo Rent A Car	-	+14.5%
2	Budget Car Rental	-	+6.6%
3	Enterprise Rent-A-Car	-	+6.0%
4	Avis Car Rental	-	+3.6%
5	ACE Rent A Car	-	-14.5%
6	Payless Car Rental	▲1	-19.0%
7	National Car Rental	▲1	-23.2%
8	Easirent Car Rental	▼1	-29.6%
9	Hertz	▼1	-40.4%
10	Dollar Car Rental	-	-54.5%
11	Thrifty Car Rental	-	-57.5%
12	Fox Rent A Car	-	-74.5%

Enterprise Rent-A-Car
Budget Car Rental
Avis Car Rental
Alamo Rent A Car
Sixt
National Car Rental
Hertz
Other tracked chains

Store footprint

Store map

477 tracked store locations in Florida. The 7 largest tracked chains are highlighted. The top 5 chains by store count run 351 of the 477 stores (74%); 39 of the 54 tracked chains have a single store here. 3% of the tracked gas & auto stores here are auto rental services, against 2% across the United States.