Growth ranking
Fastest-growing tracked breakfast restaurants chains
Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Scramblers and First Watch sit in the high-growth half.
#
Chain
YoY growth
| Rank | Chain | Rank movement | YoY growth |
|---|---|---|---|
| 1 |
S
Scramblers
|
- | +2.0% |
| 2 |
F
First Watch
|
- | -0.7% |
| 3 |
W
Waffle House
|
- | -4.8% |
| 4 |
I
IHOP
|
- | -7.0% |
- First Watch
- IHOP
- Waffle House
- Scramblers
- The Original Pancake House
- Plank's Cafe & Pizzeria
- The Pancake House
- Other tracked chains
Store footprint
Store map
58 tracked store locations in Columbus, OH. The 7 largest tracked chains are highlighted.
- First Watch (13)
- IHOP (8)
- Waffle House (20)
- Scramblers (9)
- The Original Pancake House (2)
- Plank's Cafe & Pizzeria (1)
- The Pancake House (1)
- Other tracked chains
Top tracked chains by store count
-
1
W
-
2
F
-
3
S
-
4
I
-
5
T
The Original Pancake House 2
- 6 P Plank's Cafe & Pizzeria 1
- 7 T The Pancake House 1
- 8 S Scrambler Marie's 1
-
9
C
City Egg 1
- 10 E Early Birds 1
- 11 C Chocolate Cafe Express 1
More trends