Growth
Yummy Kitchen against its category
The biggest tracked US Chinese chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Yummy Kitchen's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
P
Panda Express
|
+5.3% |
| 2 | S Steam | +13.2% |
| 3 | C China Wok | -3.6% |
| 4 |
D
Din Tai Fung
|
+11.2% |
| 5 | C China King | -1.6% |
| 6 | G Great Wall | -6.5% |
| 7 | C China Garden | -4.9% |
| 8 | H Hong Kong Restaurant | -5.7% |
| 9 | N New China | -6.5% |
| 10 |
P
Pei Wei
|
-10.5% |
Share of tracked category spend, indexed
Store footprint
Store map
10 tracked Yummy Kitchen locations across 7 US states.
Tracked stores by state
- New York 4
- California 1
- Massachusetts 1
- New Jersey 1
- Rhode Island 1
- Texas 1
- Washington 1
Customer overlap
Who shops at Yummy Kitchen
Tracked chains Yummy Kitchen customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
T
The Chatham Berry Farm
100
C
Chatham Real Food Market Co-op
89
T
The People's Pub
74
M
MX Morningstar Farm
61
H
Herrington's
51
I
Isaan Thai Star
42
S
Saisonnier
41
B
Bartlett House
40
T
The Aviary Kinderhook
36
T
Tierra Farm
36
Tierra Farm
36
More trends