Growth
Wildflower against its category
The biggest tracked US cafes & bakery-cafes by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Wildflower's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Panera Bread | -1.3% |
| 2 | Einstein Bros. Bagels | +2.3% |
| 3 | Bruegger's Bagels | -23.2% |
| 4 | Kneaders Bakery & Cafe | -8.9% |
| 5 | Tatte Bakery & Cafe | +5.9% |
| 6 | Café Zupas | -10.2% |
| 7 | La Madeleine French Café | -13.6% |
| 8 | Corner Bakery | -17.5% |
| 9 | Virgin River Hotel and Casino | +11.5% |
| 10 | Uncommon Grounds Coffee & Bagels | +6.7% |
| 17 | Wildflower | -9.9% |
Share of tracked category spend, indexed
Store footprint
Store map
27 tracked Wildflower locations across 11 US states. Arizona, California, and Alabama hold 70% of them.
Customer overlap
Who shops at Wildflower
Tracked chains Wildflower customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Fry's Fuel
35
Pita Jungle
24
Fry's Marketplace
22
Bashas'
20
Changing Hands Bookstore
20
Someburros
17
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