Growth
Vitality Bowls against its category
The biggest tracked US smoothies, juice & acai chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Vitality Bowls's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Tropical Smoothie Cafe | +2.2% |
| 2 | Smoothie King | -2.7% |
| 3 | Jamba | -3.0% |
| 4 | Playa Bowls | -1.9% |
| 5 | Nekter Juice Bar | -15.9% |
| 6 | Everbowl | +3.3% |
| 7 | Planet Smoothie | -16.9% |
| 8 | Robeks Fresh Juices & Smoothies | -6.7% |
| 9 | Juice It Up! | +7.2% |
| 10 | Roxberry Juice Co. | -7.0% |
| 21 | Vitality Bowls | -11.3% |
Share of tracked category spend, indexed
Store footprint
Store map
73 tracked Vitality Bowls locations across 20 US states. California, Texas, and Georgia hold 60% of them.
Tracked stores by state
- California 31
- Texas 10
- Georgia 3
- Ohio 3
- Arizona 2
- Colorado 2
- Florida 2
- Massachusetts 2
- Michigan 2
- North Carolina 2
- Nebraska 2
- New Jersey 2
- Oregon 2
- Pennsylvania 2
- Connecticut 1
- Indiana 1
- New York 1
- Utah 1
- Virginia 1
- Washington 1
Customer overlap
Who shops at Vitality Bowls
Tracked chains Vitality Bowls customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
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