Growth
Vista Optical against its category
The biggest tracked US eye care chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Vista Optical's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | MyEyeDr. | +7.2% |
| 2 | Warby Parker | - |
| 3 | Cincinnati Eye Institute | -1.6% |
| 4 | EyeCare Associates | - |
| 5 | Total Vision | -2.6% |
| 6 | Vision Source | -6.9% |
| 7 | The Eye Center | -0.1% |
| 8 | Family Eye Care | +4.0% |
| 9 | Advanced Eyecare | -4.8% |
| 10 | Virginia Eye Institute | +5.4% |
Share of tracked category spend, indexed
Store footprint
Store map
10 tracked Vista Optical locations across 9 US states. Mississippi, Arizona, and California hold 40% of them.
Tracked stores by state
- Mississippi 2
- Arizona 1
- California 1
- Colorado 1
- Kentucky 1
- Maryland 1
- Missouri 1
- Texas 1
- Washington 1
Customer overlap
Who shops at Vista Optical
Tracked chains Vista Optical customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends