Growth
US Navy Enlisted Recruiting against its category
The biggest tracked US government office chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks US Navy Enlisted Recruiting's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | NCDMV Driver License Office | -13.3% |
| 2 | California DMV Kiosk | -7.2% |
| 3 | DMV | -16.9% |
| 4 | California DMV | -7.3% |
| 5 | MVA | +6.8% |
| 6 | Michigan Secretary of State's Office | -13.5% |
| 7 | New York State Department of Motor Vehicles | - |
| 8 | Delaware Division of Motor Vehicles | -2.7% |
| 9 | Virginia Department of Motor Vehicles | -18.2% |
| 10 | Maryland MVA | +0.9% |
Share of tracked category spend, indexed
Store footprint
Store map
10 tracked US Navy Enlisted Recruiting locations across 7 US states. Virginia, Ohio, and California hold 60% of them.
Tracked stores by state
- Virginia 3
- Ohio 2
- California 1
- Georgia 1
- Rhode Island 1
- Tennessee 1
- Washington 1
Customer overlap
Who shops at US Navy Enlisted Recruiting
Tracked chains US Navy Enlisted Recruiting customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends