Growth
DMV against its category
The biggest tracked US government office chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks DMV's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | NCDMV Driver License Office | -13.3% |
| 2 | California DMV Kiosk | -7.2% |
| 3 | DMV | -16.9% |
| 4 | California DMV | -7.3% |
| 5 | MVA | +6.8% |
| 6 | Michigan Secretary of State's Office | -13.5% |
| 7 | New York State Department of Motor Vehicles | - |
| 8 | Delaware Division of Motor Vehicles | -2.7% |
| 9 | Virginia Department of Motor Vehicles | -18.2% |
| 10 | Maryland MVA | +0.9% |
Share of tracked category spend, indexed
Store footprint
Store map
32 tracked DMV locations across 10 US states and DC. California, Nevada, and Alaska hold 66% of them.
Tracked stores by state
- California 13
- Nevada 5
- Alaska 3
- North Carolina 3
- Oregon 2
- Arizona 1
- Connecticut 1
- District of Columbia 1
- Pennsylvania 1
- Texas 1
- Virginia 1
Customer overlap
Who shops at DMV
Tracked chains DMV customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Fallon NAS Commissary
100
Nellis Commissary
70
S&S
58
Louie's ACE Home Center Inc
57
La Bonita Supermarkets
54
NV Energy
53
Amg Retail I
51
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