Growth
Up In Smoke against its category
The biggest tracked US vape & tobacco shops by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Up In Smoke's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Smoker Friendly | +0.2% |
| 2 | Wild Bill's Tobacco | +10.5% |
| 3 | Tobacco Connection | +3.1% |
| 4 | Big Smoke | +9.3% |
| 5 | Tobacco Hut & Vape | +16.3% |
| 6 | Tobacco & Vape | -3.1% |
| 7 | Tobacco King and Vape | -15.5% |
| 8 | Tobacco Hut | +11.1% |
| 9 | Smoke Shop | +5.9% |
| 10 | Vape City | +4.5% |
| 51 | Up In Smoke | -6.5% |
Share of tracked category spend, indexed
Store footprint
Store map
45 tracked Up In Smoke locations across 19 US states. California, Florida, and Illinois hold 33% of them.
Tracked stores by state
- California 5
- Florida 5
- Illinois 5
- Texas 4
- Iowa 3
- Washington 3
- Kentucky 2
- North Carolina 2
- New Jersey 2
- New Mexico 2
- South Carolina 2
- Tennessee 2
- Wisconsin 2
- Connecticut 1
- Georgia 1
- Louisiana 1
- Missouri 1
- New York 1
- Wyoming 1
Customer overlap
Who shops at Up In Smoke
Tracked chains Up In Smoke customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Duanne's Liquor Market
100
Parkland
53
Super Smoke
51
Nisqually Markets
34
Tahoma Express
27
Fairplay Foods
23
Beach Oil Company
22
Peoples Gas
16
McChord AFB
16
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