Growth
True Food Kitchen against its category
The biggest tracked US salads & healthy bowls by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks True Food Kitchen's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Clean Eatz | -0.2% |
| 2 | BIBIBOP Asian Grill | +8.4% |
| 3 | Sweetgreen | -6.8% |
| 4 | Cafe Zupas | +6.9% |
| 5 | Salad and Go | -34.5% |
| 6 | Flower Child | - |
| 7 | Flame Broiler | +5.9% |
| 8 | Salata | -5.4% |
| 9 | Chopt Creative Salad Co. | +0.7% |
| 10 | CoreLife Eatery | -8.7% |
| 21 | True Food Kitchen | - |
Share of tracked category spend, indexed
Store footprint
Store map
44 tracked True Food Kitchen locations across 18 US states. California, Florida, and Texas hold 43% of them.
Tracked stores by state
- California 8
- Florida 6
- Texas 5
- Arizona 3
- Maryland 3
- Virginia 3
- Georgia 2
- Illinois 2
- New Jersey 2
- Nevada 2
- Colorado 1
- Louisiana 1
- Missouri 1
- North Carolina 1
- New York 1
- Ohio 1
- Pennsylvania 1
- Tennessee 1
Customer overlap
Who shops at True Food Kitchen
Tracked chains True Food Kitchen customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends