Growth
The Kitchen against its category
The biggest tracked US restaurants chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks The Kitchen's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Chipotle Mexican Grill
|
-4.3% |
| 2 |
T
Texas Roadhouse
|
+2.6% |
| 3 |
O
Olive Garden
|
+1.1% |
| 4 |
C
Chili's Grill & Bar
|
- |
| 5 |
A
Applebee's Grill + Bar
|
-6.2% |
| 6 |
L
LongHorn Steakhouse
|
+5.8% |
| 7 |
O
Outback Steakhouse
|
+0.1% |
| 8 |
C
Cracker Barrel Old Country Store
|
-1.5% |
| 9 |
T
The Cheesecake Factory
|
+0.3% |
| 10 |
B
BJ's Restaurant & Brewhouse
|
+0.5% |
Share of tracked category spend, indexed
Store footprint
Store map
20 tracked The Kitchen locations across 16 US states.
Customer overlap
Who shops at The Kitchen
Tracked chains The Kitchen customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
B
Bill's Liquor Stores Inc
100
G
Grayco Hardware & Home
95
Grayco Hardware & Home
95
P
Piace Pizza
89
S
Sea Island Animal Hospital
73
Sea Island Animal Hospital
73
R
Ryan's Pizza & Hibachi
65
W
Wellness Solutions
63
P
Parris Island Car Wash
58
O
Oryana Community Co-op
56
Oryana Community Co-op
56
P
Port Royal Ace
55
F
Fishcamp on 11th Street
50
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