Growth
The Hive against its category
The biggest tracked US restaurants chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks The Hive's share of the category quarter by quarter, indexed to 2024 Q3 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Chipotle Mexican Grill
|
-3.0% |
| 2 |
T
Texas Roadhouse
|
+5.2% |
| 3 |
C
Chili's Grill & Bar
|
+7.9% |
| 4 |
O
Olive Garden
|
+1.6% |
| 5 |
A
Applebee's Grill + Bar
|
-3.2% |
| 6 |
L
LongHorn Steakhouse
|
+7.2% |
| 7 |
C
Cracker Barrel Old Country Store
|
-3.7% |
| 8 |
O
Outback Steakhouse
|
-0.2% |
| 9 |
T
The Cheesecake Factory
|
+0.7% |
| 10 |
D
Denny's
|
-8.4% |
Share of tracked category spend, indexed
Store footprint
Store map
80 tracked The Hive locations across 34 US states and DC.
Tracked stores by state
- California 6
- Illinois 5
- New York 5
- Florida 4
- Tennessee 4
- Texas 4
- Virginia 4
- Massachusetts 3
- Michigan 3
- Missouri 3
- South Carolina 3
- Washington 3
- Wisconsin 3
- Arizona 2
- Georgia 2
- Indiana 2
- Louisiana 2
- North Carolina 2
- New Jersey 2
- New Mexico 2
- Ohio 2
- Arkansas 1
- Colorado 1
- District of Columbia 1
- Idaho 1
- Kansas 1
- Kentucky 1
- Maryland 1
- Maine 1
- Minnesota 1
- Montana 1
- Oklahoma 1
- Oregon 1
- Utah 1
- West Virginia 1
Customer overlap
Who shops at The Hive
Tracked chains The Hive customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
S
Silverlake "The Family Place"
100
Silverlake "The Family Place"
100
K
Kremer's Market
97
C
Camporosso
97
S
St. Elizabeth Healthcare
92
B
Barleycorn's
89
Barleycorn's
89
L
Longnecks Sports Grill
80
G
Good Spirits
77
R
Remke
75
Remke
75
C
Cloud 9 Salon & Spa
69
G
Graeter's
63
Graeter's
63
More trends